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CHÚY Project · Wholesale

Symbols that sell a story

Ukrainian-designed jewellery built around Slavic mythology. Every piece carries a name and a myth — a story your staff can tell and your customers can wear. Now open to boutiques, concept stores and galleries across the EU.

Request wholesale accessDownload line sheet (PDF)

Why stores stock CHÚY

A story at the counterEach design is tied to a Slavic myth — Veles, Dana, Mahura, Perelesnyk. Customers buy meaning, not just metal.
Strong margin at an accessible priceWholesale from €18. Recommended retail €39–99 gives your store a healthy markup.
Easy to wear, easy to sellBracelets fit 13–20 cm wrists, rings are adjustable — no size runs to stock.
Everyday durabilitySilver-plated zinc alloy (ZAMAK), nickel-free. Doesn't tarnish, water-safe.
Ready-made contentProduct photography and a short myth text for every piece — for your shelf cards, website and social media.
Small first orderStart with 20 pieces, mixed across the collection, and reorder what moves.

The collection

Prices per piece in EUR, excluding VAT. RRP is our recommended retail price.

Statement cuffs

TSUR II — protection · the boundary that holds
TSUR II
protection · the boundary that holds
Wholesale €39RRP €85
TRIUMF — triumph · the strength that held
TRIUMF
triumph · the strength that held
Wholesale €34RRP €75
SHUM — sound · rhythm of nature
SHUM
sound · rhythm of nature
Wholesale €45RRP €99
PERELESNYK — seducer · winged fire
PERELESNYK
seducer · winged fire
Wholesale €39RRP €85
TSUR — protection · word-shield
TSUR
protection · word-shield
Wholesale €39RRP €85
KRUK — raven · memory and knowing
KRUK
raven · memory and knowing
Wholesale €34RRP €75
DANA — water · life · flow
DANA
water · life · flow
Wholesale €34RRP €75
VIY — gaze · truth
VIY
gaze · truth
Wholesale €39RRP €85
VELES — threshold · bridge between worlds
VELES
threshold · bridge between worlds
Wholesale €34RRP €75

Fine bangles

AFIRA — lightness · clarity
AFIRA
lightness · clarity
Wholesale €20RRP €45
EVA — beginning · the first
EVA
beginning · the first
Wholesale €20RRP €45
VERBA — willow · resilience and life
VERBA
willow · resilience and life
Wholesale €20RRP €45

Rings

PROMIN — ray · direction
PROMIN
ray · direction
Wholesale €18RRP €39
MAHURA — haze · threshold
MAHURA
haze · threshold
Wholesale €18RRP €39
ORIANA — dawn · the light that returns
ORIANA
dawn · the light that returns
Wholesale €18RRP €39
KHOROS — circle dance · community
KHOROS
circle dance · community
Wholesale €18RRP €39

Terms

Minimum order
20 pieces, any mix of designs
Prices
EUR, ex-works, excluding VAT
Shipping
Direct from our production partner in Turkey to your store, tracked courier; cost quoted with your order
Customs
Turkey–EU customs union: with an A.TR certificate there is no import duty; import VAT is handled by the receiving company
Lead time & payment
Confirmed with each order
Material
ZAMAK (zinc alloy) with galvanic silver plating, nickel-free — not solid silver

Request wholesale access

Tell us about your store. We reply personally with the current line sheet, availability and a shipping quote.

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